Themed “Beyond Art: Where It All Begins,” is a strategic cultural initiative aimed at positioning Miri, Sarawak as a vibrant hub for creative tourism, cultural exchange, and community engagement. Building on the success of the 2025 edition, the festival will feature mural installations, immersive art experiences, artist storytelling sessions, and community-driven programmes that celebrate creativity, heritage, and human connection. Aligned with Sarawak’s tourism and creative economy aspirations, the festival is expected to strengthen destination branding, support local businesses and artists, enhance community pride, and establish Miri as a leading cultural destination in the region.