Last year, through the inaugural Beyond Art Festival, we successfully brought together artists and visitors from the United Kingdom, Taiwan, China and Malaysia. More importantly, we united government agencies, industry partners, local schools, NGOs and our Special Needs Community under one common purpose to celebrate creativity as a tourism experience.

The results spoke for themselves.

Ninety-three percent visitor satisfaction.

Ninety-five percent venue satisfaction.

Hotels experienced occupancy increases of between twenty and thirty percent.

Visitors spent between four hundred and six hundred ringgit during their stay.

And our digital campaign reached more than twenty thousand people.

These are more than statistics. They are evidence that creative tourism generates real economic impact. And they demonstrate that Miri has the potential to become a recognised creative destination.